Resarch Services Offered

Some examples of the work recently completed by Gallagher-Lee Research include:


Brand and Advertising Tracking Global packaged goods brand tracker Promotion, brand and advertising tracker Brand tracking of teen/young adult market Global pharmaceutical tracking among physicians		Segmentation Studies Needs State segmentation for retailer A&U benefits segmentation

Brand Equity Research Brand equity study among High Net Worth Market for financial services company Line and brand extension study Brand positioning study In-Market testing for existing and new products		Pricing Research Price sensitivity modeling for beverage brand New product pricing research

Attitude and Usage Studies Needs assessment to identify key purchase drivers Retail shopper experience/satisfaction Customer satisfaction using store intercepts		Communications Testing Impact evaluation for printed brochures Promotion and communications testing